Produce Software and Customer Service
The produce industry has not stood out as a bastion for high tech and needing all the latest gadgets, but there are some areas of technology that can definitely help to improve the customer experience and reduce operating costs for the distributor. Implementing a good produce software system can really help the customer by allowing best omnichannel software them to see what it was they just ordered to confirm they are getting what they want. In turn, the produce distributor does not have to invest as much money into a large customer service department.
Customer service has always been a sticking point among large corporations, as it is urgently needed to keep a happy customer base. However, the method of service varies widely among companies, and the traditional assistant on the phone taking orders or helping to solve an issue the customer may be having has been decreasing in popularity over the last decade. The advent of the internet has really revolutionized the produce industry and many other industries with online ordering and customer support.
Being able to order a product or service at any time of day or night without picking up the phone can be a very attractive marketing point for new customers. Anyone who has ever tried to call the phone or power company can attest to long wait times and struggles with just getting a person on the phone to speak with, and even then there is no guarantee you have the right department! Giving your potential prospect an online option is very enticing to getting them to purchase and become a longtime customer.
In the fruit and vegetable industry, having the right produce software can give you more freedom to spend doing what you love instead of handling the details of your business. Letting customers order products through your website is a much more effective method of generating sales then having them call into your customer service department. With a smaller company, customers may not be able to speak with someone the first time they call and that can be a huge put off. With the internet, the ordering option is always available immediately when the customer requires it, and they can verify their order on the screen before submitting.
The right produce software also needs to have good customer service support associated with it, just in case a server needs rebooting or some other urgent request is needed. Having a system with no support can render the software useless over time. As with any online ordering system, the factors involved in making a good decision are reliability, pricing, customer support, and whether or not they are an industry leader.